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how to become millionaire with real estate business_13

Author: how to become millionaire with real estate business

Use Direct Mail to Contact Potential

Option Property Owners

When properly used, direct mail is a quick, efficient, and relatively cost-effective

way for you to make direct contact with all of the out-of-town and problem property

owners in your area. Why just contact out-of-town and problem property

owners? Many out-of-town and problem property owners are uninformed and

out of touch when it comes to local property values. Here are four very good reasons

I use direct mail to contact potential option property owners:

1. Direct mail is easy to use. All I have to do is sit at my computer, point and

click, hit a couple of keys, and it will crank out one of my standard letters to

problem property owners, which just needs to be signed, folded, and inserted

into an envelope. I use Microsoft Word 2003 that can merge names

and addresses with letters. I use window envelopes so I do not have to take

additional time addressing them.

2. Direct mail is relatively cheap to use. I am a penny pincher, and direct mail is

cost efficient. For example, I can mail out 100 letters first-class mail for

right around $60. This includes the cost of letterheads, envelopes, and

postage—the whole shebang.

3. Direct mail is quick. I usually get responses from owners who are interested

in selling within two weeks from the date I mailed the letters.

4. Direct mail is effective. It allows me to make direct contact with problem

property owners without having to go through third parties such as real estate

agents.


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