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how to get rich and how to make money from sales_49

Author: how to get rich and how to make money from sales

Now take a moment and imagine the consequences of just blurting out an honest answer.

C

How long have you been in the industry?

S

Two years. I started just after we moved into our new building.

C

Really.

S

Yeah, so let me just finish up what I was talking to you about.

Although the answer of "two years" is honest, it was the wrong one. The customer now tells you, "Well, thanks for coming by. I've got your brochures and pricing, we'll keep you on file." You just got sent to the penalty box, and chances are you have no idea why. Customers interpret your answers based on their biases and perceptions. In this case, the customer hears the answer "two years" and interprets that as having no experience. It was honest, but wrong. Honesty and right must work together, you can't have one without the other; otherwise you're in the penalty box. If nothing else, this concept will heighten your awareness of how important it is to pay attention to customers' questions and avoid the penalty box.


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