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money guidance and how to get rich_369

Author: money guidance and how to get rich

We live in the information age, where knowledge abounds. The amount of information we are bombarded with can be rather daunting—we are exposed to over 1,000 pieces of information a day, most of it useless. As a sales entrepreneur, we cannot afford to be wading through reams of useless information. We need to identify and peruse sources of information that will deliver reliable, informative, intelligence about our customer. These sources include:

  • the internet

  • annual reports

  • Dun & Bradstreet

  • trade journals

  • the company receptionist

  • old files

  • newspapers

  • information brokers

  • business library

  • brochures/catalogs

  • company newsletters

  • industry associations

  • other sales entrepreneurs

  • friends in low places

  • their sales department

I am sure your experience will offer other avenues to gather company intelligence. One of the best ways to gather intelligence quickly is to call the company and ask to speak directly to one of their sales entrepreneurs. Introduce yourself, tell them that you are doing some homework, and ask for their help. This is a great source of rich information, often overlooked, and my bet is they will be willing to accommodate you. They are easy to reach as they are in the habit of returning phone calls. I also bet that when they hang up they will say to themselves, "Hey, great idea, maybe I should try that approach."


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