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_{While it is easy to see the benefits of long-term customers and relationship selling, they do have one major drawback: They are dependent on time. You must accept that relationships often take years to develop. Fulfill your commitments, do not disappoint your customers, mingle socially, and let nature take its course.}

_{In other words, if you wait long enough, you will have long-term customers that embrace relationship selling. With the selling system in this book, you can short-circuit the time requirements and still have all the benefits of relationship selling. As previously mentioned, it works like a time machine.}

_{You quickly progress from brinkmanship to courtship to relationship selling over the course of several sales calls, not in a matter of months or years. MeasureMax dramatically shrinks the time it takes for prospects and new customers to act like long-term ones. As time speeds up, so does your productivity.}

_{You need fewer sales calls to get more orders because measurable information flows freely. Customers benefit too. At an accelerated pace, they also know whether they can receive the value necessary to make working together worthwhile. Together, you both quickly gauge the potential of a business opportunity. You know whether to stay with this sales opportunity or to move on to one with a higher potential for success.}